Luigi Morini Men's Fashion

Spring / Summer 2019

Functionality, comfort and convenience are the focus of our spring/summer collection 2019. With “Luigi Morini” trousers, we concentrate on fashionable, trendy fabrics. At the forefront are “COOLMAX” fabrics. Light as a feather, velvety soft, cooling and fresh – the new COOLMAX hollow fibre impresses with its cooling effect. Our plus point: the fashionable city and casual trousers have waistbands with a stretch reserve of up to 5 cm, ensuring a unique level of comfort. The sporty, striking look has been standardised by means of revised labels and finishes. With colours, we prioritise a natural, maritime-style interplay of colours that is easy to sell.

When it comes to PIMA cotton, we only use hand-picked, long-staple cotton fabrics from selected cultivation regions. The surfaces of the various weight classes of the PIMA cotton fabrics are characterised by their cool cashmere feel. We support our claim to provide “Perfect Comfort” with an increased elastane content, the stretch reserve in the waistband finish and the sporty interior.

Looks: thanks to special washing processes according to certified environmental standards, the fade-out and double-dyed fabric qualities in the classic gabardine, nettle, honeycomb pattern, reversible and ping-pong structures are given sporty washes. The classic and maritime colour is complemented by burnt orange, cinnamon colours, sunset red and ivy green.

When it comes to high stretch, we focus on the fabric T400 dualFX, Super Stretch<>Super Recovery.A new aspect of this high-tech fibre is the guaranteed, super-comfortable stretching quality of the trousers. Fit guaranteed! No sagging at the knee or around the bottom. The fabric impresses with its maximum level of comfort, low shrinkage and optimal recovery. The colour scheme remains overwhelmingly neutral.

In the denim segment, new sportier washes are in demand. The stretch denims are mainly offered in medium weights. Ornamental bartacks and lockstitching on the pockets underline the young look. The stretch reserve at the waistband provides optimum stress-free comfort.

Dusty jacket designs are a thing of the past. We’ll inspire you with young, fresh checks in “Modern Fit” cuts. For the materials, we use shadow weave structures, thrown structured fabrics and, with hot days in mind, lightly woven bamboo fibre fabrics. The collection is complemented by smooth jerseys in dot weaves, lightly modulated structures and indigo dyes. Fashionable highlights are provided by the Cool-Linen fabrics in strong maritime checks. The trendy waistcoat has emerged as a combi theme.

With the suits, we’re picking up the pace with our BKS suits. New and absolutely innovative is the new super light Solotex, Smartflex suit in washable stretch fabric with stress and wrinkle-free characteristics. This is where freedom of movement, comfort and the highest quality are called for. In terms of cuts, we provide modern fit and body fit cuts. In our Classic-Line we focus on near-plain mini blends and mini relief structures. In addition to black and cool grey, the colour variety also includes a brilliant azure blue.

Fashionable consumers have their eye on casual, light and comfortable jersey knit jackets and this is exactly what our S/S 2019 collection offers. The trend colour blue is present in a wide variety of shades. The looks used on the fabrics range from tri-colour knitwear to discreet minimal patterns. This classic is modified with super light, crease-free modal mix fabrics in sporty linen looks, which are unbeatable in terms of comfort. Traditional Alpine jacket and waistcoat combinations are now becoming socially acceptable again thanks to cool pinstripes or discreet checks. The love of detail and 128 years of tailoring experience inherent in the Murk family business guarantee great sales