Luigi Morini Men's Fashion

Spring/Summer 2020

COOL MAX, HIGH STRETCH and PIMA COTTON – our new SS 2020 trouser collection from Luigi Morini focuses on quality and high-performance materials. The new TROUSER FABRIC incorporates soft washes, printed stretch cottons, fine decorative quilting and the use of colour.

The Bermudas collection is characterised by ‘Active Styling’. In addition to striking colours such as coral, apricot, pear and cobalt, which are on-trend, ‘adventure colours’ complement the colour palette. Adventure appliqués such as patch pockets, zips, decorative bands and striking quilting provide important sales arguments for the Bermudas.

With the new sports jacket collection, we work in a targeted way with soft casual fi nishes and the use of high-quality materials. As before, our cuts are primarily ‘Modern Fit’ – comfortable and precisely cut – PERFECT COMFORT, in other words. New features and visual innovations give the sports jackets a sporty kick.

Modular suits in SMARTFLEX fabrics are and will remain a bestseller. Stretch fabric coupled with stretch linings (Smartflex) are a must. With the suits, fine minimalistic patterns are the predominant style. We augment the colour blue in a fashionable and up-to-date way. We also focus on new, brilliant inner linings that make our suit line look even higher quality .

To meet the demand for younger five-pocket trousers, we have created a new, trend-setting jeans and casual line. The fit spectrum ranges from modern to regular fit. We place a targeted focus on visually strong wash effects and the 8-fold saddle-stitch yarns, which give the jeans a distinctive, more robust look.

Alpine lifestyle for every day. Casual, loose, lightweight, comfortable jerseyknit jackets and vests are the focus of fashion consumers, and that’s exactly what our collection offers. The trend color blue is shown in a variety of nuances. We use tricolor knitwear up to wrinkle-poor linen blends in discreet structures in the fabric appearance. This diversity leaves nothing to be desired! Sporty-washed cotton vests with paisley print create new buying incentives for every customer! These are perfectly wearable as a single vest or as a combination. NEW: We offer our exclusive traditional shirts, in three colors, in our NOS program.